Vineeta or Vini as she is widely known as the founder of vini G fashion label, is a woman on a mission – the mission to make fashion all inclusive and within reach of every woman no matter what her age, shape and size. She believes with strong conviction that ‘it’s the birthright of every woman to feel gorgeous’ That Vini has a deep understanding of the psyche of her women and the fashion world is reflected in her collections – studied, intelligent, imaginative and completely innovative yet always relevant and awe-inspiring.
The strength of the label, vini G, lies in its International perspective and the ability to marry traditional sensibilities and aesthetics while keeping the modern context alive. Apart from being an ever evolving label, she has worked with craftsmen from all over and created exquisite designs. The biggest plus of the silhouettes are that they are age versatile as well as those that can be easily worn around the world. The fabrics used are extremely lightweight and easygoing textile and handloom merged with quirky, outlandish prints in vibrant colors. Comfortable & fuss free garment construction is her main area of expertise.
Her practical nature is nowhere more evident than in her attempt to make each dress she designs, versatile. She shows how to style and mix and match to get a few dress options from the same dress, both for daytime and evening wear. A woman herself of high standards, her fashion label houses ready to wear as well as the facility to entertain customized orders for all occasions. She has a full blown workshop employing tailors, cutters and artisans of the best quality abroad as well an outfit in Kuala Lumpur. Using top grade fabrics from various countries and continents, she uses breathtaking embroideries and other artistic embellishments to create timelessly beautiful dresses.
Signature Style Motto - Striking, Independent and Effortless.
Stylepreneur – a winning combination of stylist and entrepreneur with an International perspective shaped by her extensive work related travels around the world. She has an uncanny ability to think outside the wardrobe box, helping women to dress to wow- after all ‘it’s the birthright of every woman to feel gorgeous’.